It’s been nearly a year since The Happy Co. overhauled its entire brand. Looking back at the gargantuan task, Chief Marketing Officer Clare Holbrook shares some insight about what they learned, what worked and how the rebrand was received.
Before it was The Happy Co., Elevacity was skillfully distributing joy. More than 410,000 customers enrolled within the company’s first two years of business—an almost 10:1 customer-to-distributor ratio—bringing in $15 million in sales each month. As people joined for the mood-enhancing and nootropic science-based products, they stayed for the warm and fun company culture. Organically, happiness became Elevacity’s trademark characteristic.