The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?

Amway is the world’s top direct selling business, with more than $8 billion in total sales last year alone and over one million Amway Business Owners (ABOs) worldwide. Having expanded into multiple product categories in over 100 markets, Amway’s global impact is as deep as it is broad.