In a digital landscape that constantly evolves, businesses aiming to forge deeper connections with customers must embrace new trends and approaches. Today’s consumers expect brands to create personalized, meaningful experiences that acknowledge their unique preferences and values.

How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.

WhatsApp is officially launching its Communities feature evolving the chat app experience for larger groups. The launch comes after months of testing in 15 countries and will roll out worldwide over the next few months on Android and iOS.