AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also […]

Whether or not there’s such a thing as bad publicity has been a matter of various opinions for decades. There’s less disagreement, however, about whether a company facing negative press should respond to the media’s challenges. Media relations professionals to whom Direct Selling News posed the question “When do you meet criticism head on, and […]

Plano, Texas-based AdvoCare International, L.P. recently announced that Brett Blake has been promoted to chief executive officer. He will assume the new role on April 1. Blake replaces industry veteran Brian Connolly, who served as interim CEO during the extensive executive search. Connolly will continue to work closely with Brett serving as executive chairman of the Board. Blake […]

Plano, Texas-based AdvoCare International today announced the addition of Brett Blake to the executive team as its new President of Global Sales and Strategic Planning. “Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO. “We are fortunate to have him join the AdvoCare […]