2020 and 2021 saw phenomenal growth in our industry. The somber reality of 2022 set in as direct selling will likely see a year-over-year decrease in sales. Many companies are asking how do we retake the market share gained over that 18–24-month period?

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

On September 21, 2022, direct sellers from across the nation arrived in Washington, D.C., to help Members of Congress understand how direct selling provides a flexible and low-risk pathway to entrepreneurship, just as it has for the 7.3 million direct sellers in the U.S. today.

The industry faced an inflection point regarding our two key issues: the salesforce’s independent contractor status and Federal Trade Commission channel oversight. The DSA team is working to build awareness among legislators and law enforcement officials about the benefits of self-regulation and the Direct Selling Self-Regulatory Council’s (DSSRC) success in protecting consumers.

Everything rides on this—that’s a common quote heard about the outcome of the November election. The idea is that what happens in a few short weeks will not only dictate the next two or four years but potentially the next twenty or more. Not agreeing or disagreeing with that point of view, I prefer to […]

Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to […]

Click here to order the November 2017 issue in which this article appeared. DSA’s mission is to police, promote and protect its members. That’s how we ensure a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors. A large part of this mission is the work DSA does with […]

DSA’s mission is to police, promote and protect its members, thereby ensuring a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors.