With inflation straining household budgets, more than half of Americans have turned to side hustles to make ends meet, according to a MarketWatch Guides survey conducted in early 2024. This trend is even more common among younger generations, with 71 percent of Gen Z and 68 percent of Millennials engaging in side hustles. Even 32 percent of Baby Boomers have some type of side gig.

In a new survey of 1,000 small business owners across the U.S., web hosting company GoDaddy examined the expectations and motivations of entrepreneurs when it comes to the American Dream.