Avon Products, Inc. has begun a new interview series introducing the masterminds behind the company’s new brand positioning—#WatchMeNow. The team of brand masters are sharing their stories and how their work has helped transform Avon’s brand. Episode 1: James Chittenden, global creative leader James, you and your team led the makeover so can we go right […]

Avon Products Inc. has launched a new brand campaign—”Watch Me Now”—calling on people to reconsider their views of the iconic company. Avon, which has been transforming women’s lives by doing beauty differently, has evolved its positioning to better reflect the Avon of today—an innovative, bold and inclusive beauty brand. Launched as Avon enters its 135th year, “Watch Me Now” is […]

London-based Avon released a first-of-its-kind global study that reveals women around the world are unprepared and uninformed when it comes to menopause. The study—titled “Menopause TLI. Too Little Information…The global conversation deficit”—was carried out across four continents and co-authored by women’s health GP Dr. Sarah Jarvis. Women aged 45–65 years old, who were either experiencing […]

Avon Products Inc. and its parent company, Natura &Co., released a statement on the recent protests and demonstrations taking place around the world. At Avon, along with everyone at Natura &Co, we strongly believe in the value of life, the idea that all are interconnected, and as society we can and should be agents of […]

Natura &Co reported revenue growth in the first quarter of 2020, the first to include Avon Products, Inc. Natura &Co’s consolidated net revenue reached R$7.5 billion, up 1.9 percent versus the same quarter last year. According to the company, growth was driven by a strong increase in sales by the Natura brand in Brazil and […]

Avon, Sister Brands Unite to Support Domestic Abuse Survivors During Pandemic. Cases of domestic abuse during the Covid-19 pandemic continue to rise. As part of its #IsolatedNotAlone campaign, Avon Products Inc. is uniting with its sister brands Aesop, The Body Shop and Natura to galvanize its networks and call on governments to keep domestic violence front of […]

Avon Products Inc. recently unveiled its new patented breakthrough technology, Protinol™, which restores “baby” collagen—a first in topical skincare. According to the company, Protinol is clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen ratio found in baby skin. Collagen is responsible for the irresistible quality, […]

Avon Products Inc. recently unveiled its new patented breakthrough technology, Protinol™, which restores “baby” collagen—a first in topical skincare. According to the company, Protinol is clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen ratio found in baby skin. Collagen is responsible for the irresistible quality, […]

Avon Products Inc. recently announced its inclusion in the Bloomberg Gender-Equality Index (GEI). The GEI distinguishes companies setting an example to advance women in the workplace through measurement and transparency. This is the second time Avon has been selected for the GEI, which recognizes Avon’s commitment to creating opportunities for women to earn and learn. […]

Avon Products Inc. recently announced its inclusion in the Bloomberg Gender-Equality Index (GEI). The GEI distinguishes companies setting an example to advance women in the workplace through measurement and transparency. This is the second time Avon has been selected for the GEI, which recognizes Avon’s commitment to creating opportunities for women to earn and learn. […]

Natura &Co announces that it expects to close today the acquisition of Avon Products, Inc. and appoint the new senior leadership team to drive the company’s next phase of growth. The landmark transaction creates the world’s fourth-largest pure-play beauty company. According to the company press release: This marks a major new step in building a […]

Avon Product Inc. has been awarded its first Cannes Lions award for the “You’re Not Alone” campaign from the Avon Institute in Brazil. The campaign features domestic objects like pots and pans and cushions speaking out for the women experiencing violence to reinforce how invisible the problem can be when the only witnesses can’t tell […]