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Posts Tagged ‘authenticity’

Your Brand Reputation: Why It Matters More Than Ever

How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades…

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Forbes Names Scentsy One of Nation’s Best Employers

Meridian, Idaho-based international fragrance and home décor company Scentsy has been named one of the top businesses in the country for employee satisfaction, debuting at No. 35 on Forbes’ America’s Best Midsize Employers list. Each year, Forbes partners with research firm Statista to determine the top 500 midsize employers representing 25 different industries. The list…

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Are We There?

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement…

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