Each year, Partner.Co assembles a Brand Partner team of athletes, nutritionists and health specialists to form its Wellness Council and Athletes Council. These councils, which serve a one-year term, provide Brand Partners with a voice in product innovation.

Jeunesse announced that two of its products— Naära Tangerine and Naära Chocolate AM & PM Essentials—have been added to the Cologne List, an initiative that lists independently tested food supplements, verifying that they are free of substances prohibited in competitive sports.