If the majority of your revenue is submitted via orders online, then you are an ecommerce company. It’s who you are. But we direct sellers tend to not think that way. We are direct selling companies who use ecommerce. Direct selling is who we are, and ecommerce is something we use. Since direct selling is our identity, we let who we are determine what we do.

Using data and analytics to adapt to trends, retain customers and train distributors If there’s one thing the entire direct selling industry can agree on, it’s the need to look for competitive advantage wherever it takes us: new markets, new products and new ways to become more efficient and profitable. Traditionally, distributors relied heavily on […]