A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.
2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Stuart Johnson, Founder and CEO of Direct Selling News, shares a brief overview of some of the trends that shaped 2021 and will continue to influence the channel in the months and years to come.