While most of the direct selling channel battled decline, a majority of the industry's service companies enjoyed a pattern of steady, stable growth. DSN takes a deep dive into what's behind this sector's success story.
FASTer Way to Fat Loss, a digital fitness and nutrition brand known for its fat loss strategies, announced the debut of FASTer Way Hydration, a hydration product that functions to replace electrolytes while supporting nutrition enhancement through unprocessed mineral sources like Celtic Sea Salt and rare Spanish Cave Red Salt.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
“At the FASTer Way to Fat Loss, we say that innovation and change are the only constant,” shared Amanda Tress, Founder and CEO. We celebrate Tress and the company she founded, as the first recipient of DSN’s inaugural Bravo Innovator Award. This new award honors the direct selling companies that embrace and deploy the emerging technologies and future-focused strategies that propel the channel forward.
Direct selling companies who experienced revenue growth through the pandemic share their strategies for success and the steps they’re taking now to prepare for the future.
How some of the smartest companies in the channel stay nimble, fresh and relevant. Direct selling has always prided itself on being an opportunity for everyone. A vehicle that allows people from all walks of life to regain a sense of personal and financial freedom. That message hasn’t changed—but the methodology continues to.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.