
Oriflame, with the support of the af Jochnick family and investors representing more than 80% of its bonds, announced a comprehensive recapitalization. With this move, Oriflame secures substantial debt reduction and allows for strategic investments that will fund the next stage of growth.

Swedish cosmetics giant Oriflame recently announced it has received an offer valuing it at $1.3 billion from the af Jochnick family that founded it back in the 1960s. By proposing a 35 percent premium over Tuesday’s closing price, the family is hoping to build on the roughly 30 percent stake it already has in Oriflame […]