12 North American companies with annual revenues exceeding $50 million, exhibiting not only resilience but an ability to create something every company wants: momentum. Direct Selling News sat down with the CEOs of these revenue-driving companies to learn from their business strategies and what it means to design a healthy company culture during rocket ship growth.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
When ACTIVZ opened its doors in 2017, the Utah- based company defied convention and chose to focus exclusively on the Hispanic market by launching in Mexico. Founders David Brown and Ryan Thompson joined forces again after working together before to successfully build a large direct selling company.
In Mexico alone, the direct selling market is projected to surge to $19.48 billion by 2028. That staggering number doesn’t include the more than 60 million Latinos living and working within the US, or the fact that direct selling is already a staple for the Latin American population, where a quarter of beauty and personal care sales take place through a direct selling relationship (compared to eight percent globally).
DSN recognizes—for the first time ever—a group of innovative trailblazers, whose contributions push their companies’ trajectories upward, while reshaping the direct selling channel for the rest of us. More than two dozen companies answered the call to nominate their most accomplished achievers under the age of 40, who exemplify the kind of leadership skills and innovation that best represents the future of the direct selling channel.
Direct selling companies who experienced revenue growth through the pandemic share their strategies for success and the steps they’re taking now to prepare for the future.