Earlier this month, Plexus Worldwide announced its first-ever global philanthropy campaign commemorating Breast Cancer Awareness month.
For the month of October, each of the brand’s global markets, which currently include the United States, Canada, Australia and Mexico, will donate a portion of the proceeds from its Product of the Month sales to non-profits in each market that support those affected by breast cancer.
As the digital arm for the program, Plexus launched its #PlexusCares social media campaign. This effort will enable communities to contribute beyond the Product of the Month, building awareness of the cause and driving support of the key charities with whom Plexus has partnered. It also will provide a forum to share stories and learn more about breast cancer.
In addition, Plexus first product to market, the Breast Chek Kit, will be offered during the month. The Breast Chek Kit is designed to help women perform routine self-examinations so they can detect changes early and contact a physician for additional evaluation.
“As we continue to expand globally, it’s crucial that we look through the world lens, helping to support people in each of our communities,” says Tarl Robinson, CEO of Plexus Worldwide. “We’re honored to partner with such an incredible group of charitable organizations to show support for the millions of women and men who are affected by breast cancer annually.”