NewAge, Inc. was recently honored as a winner in the short-form web/social media video category of the 2021 Viddy Awards. This international competition recognizes “video excellence in the digital world.”
NewAge utilized brief clips, similar to what has become common through Instagram Reels and TikTok videos, to develop the Gold-winning onboarding video series entitled “NewAge Tips.” The “John Wadsworth: Superfood Revolution” mini docuseries also received two honorable mentions.
“We’re super proud that our unique onboarding videos are getting the attention they deserve, as they fully embody our social-first approach to e-commerce,” said John Raser, NewAge Senior Director of Marketing and Creative. “They’re unlike any traditional training videos you’ve seen before because they don’t feel like homework from a talking head. They’re fun, fast-paced and easily digestible—allowing our brand partners to get new team members on the right track right out of the gates. The offbeat style is on-trend with the digital world and clearly differentiates us from our competitors, as these vignettes very simply convey how a little bit of influence goes a long way.”
The company has also implemented the opportunity for viewers to earn points that can be redeemed for perks and rewards, through the recent addition of a gamification experience.
“Our streak of creative recognition continues as we rack up trophies for the social selling tools and content our award-winning marketing team creates,” Raser said.