Natura &Co sent a signed open letter to the decision makers of the European Union asking them to uphold the EU animal cosmetic testing bans. This ban serves to help consumers choose cruelty-free products and encourages the continued development of animal-free testing.
“We believe in the power of the collective voice, and that’s why we’re uniting with Cruelty Free International, the animal welfare community, and our peers in the cosmetics industry to support this important call to action,” says Roberto Marques, Executive Chairman and Group Chief Executive Officer of Natura &Co. “Natura &Co and its businesses have long used proven, scientific non-animal methods to test cosmetics ingredients and products, and we’ve done so while ensuring the very highest standards of safety and efficacy.”
Natura &Co, which includes household name brands such as Avon, Natura, The Body Shop and Aesop, are joined by more than 460 cosmetics companies. EU authorities for cosmetics ingredients began to require animal testing again following regulatory decisions by the European Chemicals Agency (ECHA) with support from the European Commission and ECHA’s Board of Appeal.
“We invite every individual, company, and organization who cares about animal welfare to call on the European Union to uphold its animal testing ban,” Marques says. “During the holiday season, we also invite consumers to flex their purchasing power by choosing to shop cruelty free.”