Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success details some of the most successful and powerful women over the last fifty years, including Mary Kay Ash.
Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., contributed the opening chapter and shares time-honored principles and “keys to success” from Mary Kay Ash, one of the world’s greatest female entrepreneurs. From home-based businesses to women-led global businesses, the book explores the impact of female empowerment, the very cornerstone of a Mary Kay business.
More than 55 years ago, Mary Kay Ash launched her company with the purpose of empowering women. A change champion and groundbreaking businesswoman, she dedicated her life to female entrepreneurs. Today, her timeless principles connect a community of women who embraced entrepreneurship and grew it into a global empire.
“Our company’s founder, Mary Kay Ash, changed the world of business by creating more opportunities for women and we are proud to share strategies and ‘keys to success’ as a contributor to this new entrepreneurship book,” said Adkins-Green. “Mary Kay Ash’s lifetime of achievements made her a trailblazing entrepreneur, while her lasting legacy has made her an icon. Our company was built by a woman, for women. Our continued mission of empowering women worldwide is as important now as it has ever been.”
The new book provides a lens into the power of female entrepreneurship and is edited by entrepreneurship expert Victoria Crittenden, Professor of Marketing at Babson College. Crittenden’s research has been published extensively in journals such as the Journal of Academy of Marketing Science and Entrepreneurship Theory & Practice. In 2015, she co-edited Evolving Entrepreneurial Education: Innovation in the Babson Classroom.
“Through discussing examples of history’s leading women entrepreneurs like Mary Kay Ash, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of entrepreneurial endeavors,” said Crittenden. “As I shared in the introduction of the book, my own mother began a direct-selling business when I was a child and I witnessed first-hand how empowering a woman can change her outlook on life and, thus, her children’s lives. I believe that entrepreneurship is in the DNA of the women and stories appearing in the chapters of this book and I’m honored to include Mary Kay Ash.”
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