Ep 109: Legacy Meets Agility: How Amway Evolves Without Losing Its Mission
In this episode of the Direct Approach Podcast, Andrew Schmidt, Regional President, West Markets at Amway joins Wayne Moorehead to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what’s fixed, what’s flexible—and why clarity is the foundation of trust.
You’ll hear:
- Why clear expectations are the foundation of consumer trust
- How Amway evaluates changes to stay relevant without losing legacy
- What a global vantage point reveals about US direct selling trends
Plus: How Andrew’s first Amway “greeting line” shaped his view of the business—and what excites him most about the future of our channel.
Listen to this podcast below or watch the video.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.