S3, E46: Articles from the October/November/December 2026 issue Direct Selling News
In this podcast, we share articles straight from the pages of the October/November/December 2026 edition of Direct Selling News. This episode explores two opportunities for direct selling companies looking to adapt, innovate and build for the future. First, Designed for Discovery examines how social commerce is transforming the way consumers discover products, build trust and make purchasing decisions.
As traditional marketing funnels give way to creator-driven content and community recommendations, direct selling companies have an opportunity to capitalize on strengths they’ve developed for decades. Drawing on insights from David Vanderveen and Peter Griscom, the article explores how companies can empower their distributors as content creators, modernize the customer experience and build systems that support authentic engagement across social platforms.
Then, Getting to Done by Brian Palmer, President of Fluid Studios, examines the next evolution of artificial intelligence: agentic AI. For corporate teams balancing limited resources with growing operational demands, agentic AI could help accelerate complex projects by completing portions of the research, configuration and implementation work that traditionally requires extensive coordination. From international market expansion to new commerce integration’s, Brian explores how AI could help organizations develop working solutions faster while keeping critical decisions in the hands of qualified experts.
Both articles highlight opportunities to rethink established processes, strengthen existing advantages and use technology to create meaningful business outcomes.
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