Isagenix announced that Chris Ross will now lead and develop the company’s overall marketing strategy as the new Chief Marketing Officer. This new role will include overseeing product development and launches, digital design and content and branding.
“Chris has extensive experience across multiple industries and has advised leading businesses on marketing strategy, so we’re thrilled he’s joined our team,” said Isagenix Chief Executive Officer Sharron Walsh. “His marketing knowledge and business acumen will be instrumental as we increase awareness of how our amazing products and supportive community can help people live better.”
Ross brings more than two decades of experience in marketing, including executive-level leadership positions in the telecommunications and private equity categories.
“I’m honored to join Isagenix, as the company has an impressive reputation in the wellbeing and direct selling industries and is in the midst of an exciting brand evolution,” Ross said. “I look forward to leading our talented marketing team so we can reach even more people who are ready to feel, eat, move, and look better.”