Isagenix International announced its acquisition of Zija International, the Lehi, Utah, direct seller with a line of high-quality plant-based product offerings.
“We are pleased to welcome Zija to the Isagenix family,” said Jim Coover, Isagenix co-founder and chairman. “Our companies share common cultures and goals, and we look forward to the positive impact this acquisition will have for all parties.”
When the transition is completed, Zija distributors will become part of the Isagenix family, which comprises more than 500,000 members in 14 markets globally. This addition will help strengthen Isagenix by expanding its associate and customer base, enhancing its plant-based product portfolio, and reinforcing its global footprint.
“This comes at a promising time for both Zija and Isagenix,” said Travis Ogden, Isagenix chief executive officer. “It brings great synergies to both companies, and in joining forces, our aligned missions to impact world health will be stronger than ever.”