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Founded | 2017
Headquarters | Novosibirsk, Russia
Top Executives:
Svetlana Semenova / CEO
Isabelle Laroque / Director International Development
Products | Environmentally friendly products
In its short history, Greenway Global has emerged as a powerful international force, bringing together network marketing leaders from five distinct organizations to form one brand, unified in purpose and vision. The company’s tremendous growth in 2024 propelled Greenway Global to #35 on DSN’s Global 100 List—but its leaders believe this is just the beginning of what’s possible.
Founders President Leonid Morgunov and Vice President Inna Zabrodina envisioned a company rooted in the mission of enhancing the ecology of the planet, the home and relationships. Their “Ecology Cubed” concept combines sustainable and environmentally focused business practices, safe and effective products for the home and a welcoming, respectful culture that values every Greenway Global partner.
In recent years, this concept has united five powerful brands that have come together to make Greenway Global such a dynamically developing network marketing powerhouse: DLG of France, the Czech Republic’s Empireo, Russian companies Armelle and Beverone and American brand Jeunesse Global.
“In just eight and a half years, Greenway Global has expanded into 59 countries,” shares Svetlana Semenova, Chief Executive Officer. “A particular achievement of the past three years has been the integration of these five strong and promising direct selling companies under our brand. These collaborations brought us unique experience in the industry and deepened our understanding of what it means to work with different corporate cultures. Although still a young company, Greenway Global already holds a solid and respectable position in the international ranking of direct selling businesses.”
Exceptional growth has catapulted Greenway Global onto the international stage, with sales growing from $49 million in 2018 to $326 million in 2024. The company is home to a corporate team of over 1,500 employees supporting thousands of partners across 59 countries with more to be announced in the coming year.
Inspired Partners, Thoughtful Products
Greenway Global is caring for people and planet through high quality, eco-friendly products for health and home. The company’s partners share a collection of over 1,000 home, beauty and health products that serve a range of customer needs.
“From the very beginning, ecological sustainability has been the core criterion in product development,” shared Svetlana. “Our flagship product remains the famous Green Fiber cleaning cloths—effective without chemicals. Other bestsellers are our health and longevity supplements and our perfumes.”
The Greenway Global catalog is comprehensive, featuring much-loved brands that became part of the product collection through the integration of the five companies now united under the company name. Anny Rey skincare, EnjoyCare fragrances, Sharme personal care products and FOET cosmetics are just a few of the brands that have joined the Greenway Global family of products in recent years, offering the company’s partners a wide range of items to share in their networks.
Greenway Global’s commitment to sustainable business practices—a foundational component of the company’s “Ecology Cubed” concept—extends to the production of the entire collection.
“We ensure that all our products do not harm the environment and contribute to keeping the planet clean and sustainable,” said Svetlana. “Our entire assortment of more than 1,000 items is built on ecological principles which extends to the packaging—recycled cardboard to avoid harming trees and glass containers wherever possible to replace plastic.”
Isabelle Laroque, Director International Development, adds, “We offer everybody the opportunity to join in caring for the environment, a vast project that includes not only our planet, but also our families, our social relationships, ourselves as individuals and our attitude toward everything around us. Together we can make the world around us a better place.”
This mission has inspired Greenway partners from every corner of the globe, uniting them in common purpose, despite the many diverse cultures, languages and customs they represent. This vibrant community of partners lives out the values of the company as they build businesses that reflect the individuality of the places they call home.
The company’s leadership team brings deep experience in the field, with many of them beginning their careers as distributors themselves. Leonid began his career as a distributor. Vice Presidents Inna Zabrodina and Dany Laroque did as well.
“Greenway is focused on growth and development while remaining true to the principles of freedom, courage and ambition,” explained Svetlana. “Our goal is to grow, to unite as many people as possible under our banner and to share positivity. We strive to help people achieve their dreams, to strengthen their teams and to create truly international communities that exchange experiences across cultures and nations. The more people we can bring together, the more kindness and positivity there will be across the planet.”
Expanding Impact
The past year wasn’t simply a record-breaking time of financial growth, but of international expansion. Additional international markets are scheduled to be launched in 2026 and beyond, including a focus on Southeast Asia, giving Greenway expanded access to more potential partners and customers.
The company has its eyes on expansion in its commitment to sustainability as well, with established ecology goals it plans to realize by 2034. This includes planting five million trees, removing two million kilograms of waste, achieving 100 percent carbon neutrality of processes and operations related to the business and more than $10 million dollars of donations to conservation efforts.
One way Greenway has implemented these lofty goals is its Clean Walk campaign, an event that invited the global Greenway community to serve in the community.
“Our Clean Walk Campaign brought together more than 30,000 people—distributors, customers, friends—in 21 countries, who in one day managed to collect more than 50 tons of trash, 15 tons of which were recycled,” shared Isabelle. “Little streams make big rivers!”
Building Brighter Tomorrows Today
The Greenway Global team empowers its community of partners and leaders at events held across the globe. From weekly online training in twenty languages to international events for leaders, partners from dozens of countries gather to grow businesses in their home countries. The company hosted training and leadership events this fall and winter in Croatia, Qatar and Thailand with incentive trips on the horizon to Japan and a cruise of the Persian Gulf.
As the company approaches its ninth year in business, the leadership team is eagerly anticipating its anniversary event where thousands of partners will gather and collectively step into the exciting future that lies ahead for Greenway Global.
“Right now, my dream and greatest source of inspiration is to gather a multi-thousand-strong audience for Greenway’s anniversary celebration,” shared Svetlana. “Different languages, nations and cultures will unite under the values of Greenway Global, becoming one team. A team of determined, courageous, free and ambitious people, ready to pursue their dreams and make the world a better place.”
From the November/December 2025 issue of Direct Selling News magazine.
