Farouk Systems, Inc. and LG Household & Health Care announced the launch of a new exclusive haircare line called AVON CHI® ESSENTIALS.
The new product line, which will be sold throughout the U.S. and Canada beginning October 30, will be sold through avon.com and New Avon’s direct sales program.
LG H&H acquired New Avon Company in April 2019. Under LG H&H’s ownership, New Avon Company will continue its strategy of product innovation while strengthening its position as the leading social selling beauty company in the region.
Farouk Systems, Inc., a leader in creating and manufacturing award-winning haircare and styling tools under the CHI® and BioSilk® brands, partnered with LG H&H in 2016 with a joint goal of bringing the latest technology and advancements to the beauty industry.
AVON CHI® ESSENTIALS consists of four pH-balanced products that are sulfate and paraben free: Replenishing Shampoo, Moisturizing Conditioner, Repairing Serum and Thermal Protecting Spray. All products are over 90 percent natural and formulated exclusively for Avon. They contain a blend of nutrient and antioxidant-rich ingredients like aloe vera, pomegranate, and hibiscus. The aloe vera is organically grown by Farouk Systems in Houston, Texas.