Customer-Centric Recognition Program

Direct Selling News' Customer-Centric Recognition program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales.

Why

We need the mantra for this new decade to be that we are a customer-centric industry where we build strong retail bases, and the opportunity seekers follow. The more satisfied customers we have, the more successful distributors will be.

DSN Customer-Centric Recognition (CCR) Program Criteria

The CCR Program will be based strictly on a company’s *Customer-to-Distributor Ratio taking into consideration the following:

*Definition of “Active” Customers & Distributors

  • Distributor — someone who DOES have a distributor agreement in place
  • Customer — someone who DOESN’T have a distributor agreement in place
  • “Active” means each Customer and Distributor must have made a product purchase during the last 6 months

Active customer and distributor counts are limited to those in the U.S. and Canada.

Customer-to-Distributor Ratio Recognized Categories

Gold Status — 5 to 1 or more

Platinum Status — 10 to 1 or more

CCR-Seals-Both-2

Benefits of Receiving DSN Customer-Centric Recognition

From a Company Perspective

  • Third-party validation of the company’s solid and sustainable business model
  • CCR Program recognized companies will receive a DSN seal to use on their website and marketing materials for a full year to proudly show you are a customer-first company (An optional physical award is available)
  • DSN will work with the CCR recognized companies and facilitate networking and sharing opportunities via virtual and live events.

From An Industry Perspective

  • Focusing our recognition on how many “actual” customers companies have will be a positive boost

How to Enter Your Company

Applicants must certify that they have a minimum of 1 year in business and $5 million in annual revenue.

Application Fee: $995 USD

Submission is easy:

  • Answer a few questions about your customers and distributors
  • Have a C-Suite level executive (or consulting, accounting firm) sign and certify the information
  • Send the completed PDF to [email protected]

The DSN Customer-Centric Recognition Program acknowledges the following companies.

PLATINUM STATUS

WEB_CCR_P_1020_ACN_70%BLACK
WEB_CCR_P_1020_bhip_global_70%BLACK
WEB_CCR_P_1020_ItWorks_70%BLACK
WEB_CCR_P_1020_Kynect_70%BLACK
WEB_CCR_P_1220_Le-Vel_Logo_70%BLACK
WEB_CCR_P_1220_LULAROE_70%BLACK
WEB_CCR_P_1020_NUSKIN_70%BLACK
WEB_CCR_P_1020_Scentsy_70%BLACK

GOLD STATUS

WEB_CCR_G_1020_MONAT_70%BLACK
WEB_CCR_G_1020_NEORA_70%BLACK
WEB_CCR_G_1020_Perfectly_Posh_70%BLACK
WEB_CCR_G_1020_TLC_70%BLACK