Customer Centric Recognition Program

Direct Selling News' Customer Centric Recognition program celebrates companies that are leading the way toward a sustainable, customer-centric future for the industry. Qualifying companies utilize business models that boast high customer-to-distributor ratios and prioritize customer sales.


We need the mantra for this new decade to be that we are a customer-centric industry where we build strong retail bases, and the opportunity seekers follow. The more satisfied customers we have, the more successful distributors will be.

DSN Customer Centric Recognition (CCR) Program Criteria

The CCR Program will be based strictly on a company’s *Customer-to-Distributor Ratio taking into consideration the following:

*Definition of “Active” Customers & Distributors

  • Distributor — someone who DOES have a distributor agreement in place
  • Customer — someone who DOESN’T have a distributor agreement in place
  • “Active” means each Customer and Distributor must have made a product purchase during the last 6 months

Active customer and distributor counts are limited to those in the U.S. and Canada.

Customer-to-Distributor Ratio Recognized Categories

Gold Status — 5 to 1 or more

Platinum Status — 10 to 1 or more


Benefits of Receiving DSN Customer Centric Recognition

From a Company Perspective

  • Third-party validation of the company’s solid and sustainable business model
  • CCR Program recognized companies will receive a DSN seal to use on their website and marketing materials for a full year to proudly show you are a customer-first company (An optional physical award is available)
  • DSN will work with the CCR recognized companies and facilitate networking and sharing opportunities via virtual and live events.

From An Industry Perspective

  • Focusing our recognition on how many “actual” customers companies have will be a positive boost

How to Enter Your Company

Applicants must certify that they have a minimum of 1 year in business and $5 million in annual revenue.

Application Fee: $995 USD

Submission is easy:

  • Answer a few questions about your customers and distributors
  • Have a C-Suite level executive (or consulting, accounting firm) sign and certify the information
  • Send the completed PDF to

The DSN Customer-Centric Recognition Program acknowledges the following companies.