COVID has changed the world—in some cases, for the worse and in others for the better. One good thing that’s come from it is that it has helped us all reevaluate our priorities. And here’s another big win: because of COVID’s effect on so many businesses, many people are turning to our industry—causing a lot of…

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MY MANTRA, “Give value and do more than is expected,” is the cornerstone of exceptional customer service. Living up to this mantra requires a shift in mindset. You must constantly prioritize your customers’ needs above your own, while simultaneously asking yourself how you can improve your quality of service. By doing so, you will establish…

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Our channel needs to resist complacency by continuing the vitality, curiosity and focus of a startup. Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what…

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CID

The recent FTC actions against Advocare and Neora underscore how critically important it is for direct selling to avoid becoming ensnared in an FTC investigation Neora’s recent lawsuit challenging the FTC’s enforcement authority is a welcome and needed response to what appears to be increasing regulatory overreach and efforts by the FTC to improperly legislate…

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compensation

VERVE founder Callum Negus-Fancey is building a powerful, transparent brand through word-of-mouth and using rewards-based compensation instead of cash As most in our channel know by now, successful gig companies have sweetened the deal traditionally made by direct selling with ready-made customers, no startup fees and same-day pay. Gig worker numbers keep rising, and by…

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Neurolinguistic Programming

Using Sensory Acuity To Get Your Message Across Have you ever sat through a presentation that completely bombed, leaving you and the rest of the audience asking the question, “Did you say something?” Maybe you were that presenter. I’ve been there myself—before I learned one of the most valuable communication lessons of my career: Any…

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Direct Selling Companies

Editor’s Note: The following is an exerpt from The Core Principles of Successful and Sustainable Direct Selling Companies. You don’t have to be an off-the-scale extrovert to be successful in this industry—but it helps if interacting with others raises your energy level. Direct selling is a social business. You can master the technical, logistical elements…

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Infuse confidence and meaning into people’s lives. For several years as an executive of Young Living, I’ve had a front-row seat to witness what this amazing industry can do for people. Prior to that, as an international business attorney, my time was spent on the consummation of big business deals. Today, like all of you,…

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