Avon Justine is committing a portion of its revenue to non-governmental organizations who are combating domestic violence and the abuse of children in South Africa. This announcement builds upon Avon’s initiative to raise $1 million to support survivors of gender-based violence and fund frontline services during the pandemic’s initial lockdowns.
The company is calling on governments to prioritize support and funding that works to reduce domestic violence as part of its #IsolatedNotAlone campaign.
“Avon Justine has a proud pedigree of working with like-minded partners to champion the fight against the scourge of gender-based violence,” says Mafahle Mareletse, Avon Justine Managing Director for Turkey, Middle East & Africa. “As a company for women, Avon Justine believes that it has an ethical and moral obligation to use the power of beauty and to leverage the power of its brand to support the fight against gender-based violence. This initiative also gives credence to the commitment we made when we launched our new global campaign known as Watch Me Now, which reaffirmed our commitment to make the world a better and safer place for women.”
Avon Justine also created Gender-based Violence Protocol and Leave, or Protocol, which offers legal advice and support for employees experiencing gender-based violence.
“The Protocol mirrors how we live our values in every part of our work,” says Mareletse. “We’re proud to be a company that supports women – from employees, to our army of reps and consultants and customers. We stand with survivors of gender-based violence and do not condone any form of discrimination or prejudice against survivors of gender-based violence. The Protocol builds on our commitment to support survivors of gender-based violence and raising awareness of this pandemic.”
