Cosmetics giant Avon announced plans to launch a new skincare system, Adapt, in 2021. Specifically designed to support women during the hormonal turbulence of perimenopause and menopause, the products are formulated with plant extracts known as adaptogens to bring balance and wellbeing to the skin.
“We’ve been researching hormones and menopause at Avon for nearly two decades to help alleviate some of the common symptoms experienced in perimenopause and menopause: increased dryness, skin sensitivity, hot flushes and a significant loss of collagen,” says Gina Ghura, Head of Future Innovation at Avon. “Our research has also demonstrated that, for many women, finding accessible and affordable products that support these specific skin needs is currently very challenging. We’re thrilled to be supporting all women through this transition with our new, innovative Adapt range.”