ARIIX announced record-breaking sales in the European market, reporting $104 million and a growth rate of 209%. This increase is expected to result in $250 million for 2020. The company reported $220 million in 2019.
ARIIX experienced a series of record-breaking sales weeks in 2020 and set new records for European sales. The launch of the company’s new skincare brand Lucim, and the relaunch of the Puriti Multi-Effect Air Purifier contributed to the regional growth, as well as the company’s transition to all-virtual events, which drove social media engagement to increase by 300%.
“I could talk about the strategy, I could talk about the hours involved, but I think it is most important to talk about how grateful we are for each and every one of our NewAge ARIIX family members,” said Cameron Bott, Area President EMEA/CIS/Export Markets. “All I can say is thank you from the bottom of our heart. Thank you for persevering and excelling through what many have experienced as an incredibly challenging year. Thank you for being honest and open in discussions and for strategizing with us. Thank you for your tenacity and strength. And thank you for embracing what it really means to be a brand partner. I’ve never met a group of people, both in the field and on the corporate team, that have as much passion for this industry as our family does. That passion is the driving force behind this great success. We love what we do, we’ve just begun, and have no plans of stopping anytime soon!”
The European market is now the largest region for ARIIX, encompassing Germany, Spain, Switzerland and French territories.