ARIIX has completed the latest in a succession of mergers, this one with nutrition brand Asantae.
The deal with Asantae follows ARIIX’s strategy of bringing smaller health-focused companies under its umbrella. The seller of wellness and personal-care products previously struck deals with Trivani Intl., ZENVEI, HAVVN, RevvNRG and Voluxa.
Arizona-based Asantae has brought dietary, immune support and whole food supplements to market. As a result of the merger, the two companies will combine their product portfolios and sales networks under ARIIX’s patent-pending compensation plan.
“Asantae Representatives bring with them tremendous passion and enthusiasm for products that have the potential of changing the world,” Dan Lundell, Asantae Co-Founder and COO, said in a statement. “Asantae and ARIIX Reps share a common passion for network marketing done right. We look forward to what the future has in store for us together.”
ARIIX did not disclose how many representatives it will gain as a result of the agreement. Prior to its latest mergers with Voluxa and Anastae, ARIIX reported a network of more than 35,000 representatives.
