Bountiful, Utah-based ARIIX recently announced its merger with LIMU, an Orlando, Florida-based direct sales company.
According to ARIIX, the partnership formed due to shared values in industry innovation, enhanced product offerings and strong projected sales figures.
“Both ARIIX and LIMU were founded on the philosophy of truly advocating for the independent business builder,” said Dr. Fred Cooper, ARIIX CEO and founder. “Our combined forces will provide new business-building opportunities for our Representatives and position us for dynamic growth. We look forward to getting to know all the LIMU Promoters and customers and we give them our warmest welcome.”
In 2018, ARIIX welcomed 85,000 new Representatives and 59,000 new customers, experiencing 24 percent revenue growth for a total of $220 million in annual sales. Thirty thousand LIMU Promoters and customers will be unified with the current ARIIX Representative base through the merger. During the gradual integration process, both companies’ businesses will continue to operate as usual.
“This is a life-changing move for LIMU Promoters,” says Gary J. Raser, LIMU founder, president and CEO. “This partnership is the culmination of a series of strategic steps that have occurred throughout 2019 and we couldn’t be more excited. In ARIIX, one of the fastest-growing companies in our industry with incredible product diversification and a strong international presence, we have found the best possible partner to drive our growth plans and be the cornerstone of our future.”