LifeWave announced Wayne Moorehead has been appointed Global Senior Vice President of Marketing. Moorehead brings more than two decades of experience leading marketing, strategy and branding for large organizations in both traditional retail and the direct selling industry, and is the host of Direct Approach, a bi-weekly podcast that features candid conversations with leading corporate executives about marketing, brand strategy and the evolving direct sales channel.

In this new role, Moorehead will lead LifeWave’s global marketing, digital and communication teams, focusing on innovative approaches to the user experience and technological advancements.

“We are thrilled to have Wayne join us at this crucial time in our history,” said Meredith Berkich, LifeWave President. “His vast experience in elevating brands and building high-performance teams aligns perfectly with what is needed at LifeWave as we continue to transform into a life technology company. Wayne’s vision and passion for entrepreneurship will play an important role in creating a direct selling enterprise never seen before as we evolve our technologies far beyond the wellness category.”