Sunrider International announced Vallen Blackburn has been appointed Chief Financial Officer. Blackburn brings more than two decades of global finance and operations leadership across the public and private sector and has both domestic and international direct selling leadership experience. Blackburn specializes in modernizing financial systems and driving profitable growth through strategy alignment, execution and accountability.

“Vallen brings deep experience leading global finance organizations within complex manufacturing and consumer businesses,” said Sunny Beutler, Sunrider International CEO. “His strategic discipline and track record of operational excellence will help power Sunrider’s next chapter of growth.”

Blackburn holds an MBA in Accounting & Finance from the University of Utah and a Bachelor of Arts from Brigham Young University, is a CPA credential holder, and is Lean/Six Sigma Green Belt certified.