MAKE Wellness announced Tyler Whitehead has been named Chief Operating Officer. Whitehead has extensive experience as a founder and C-Suite executive in the healthy living space, including personal care, nutrition and dietary supplement verticals, and is known for his ability to leverage proprietary strategies to solve complex problems in hybrid business models.

Whitehead joins Dr. Mark Bartlett, Chief Scientific Officer, as the new executives who will work together to manage expansion and innovation for the company.

“We are thrilled to welcome both Dr. Bartlett and Mr. Whitehead as investors, co-founders, and key executives,” said Justin Serra, MAKE Wellness Co-Founder and CEO. “We fundamentally believe they will be a big part of the company’s value creation and innovation, and will play an integral role in delivering on our promise of empowerment—not only for our affiliates, but for our customers around the world.”