Partner.Co announced Troy Hiltbrand has been named Senior Vice President of Digital Product Management and Analytics. Hiltbrand brings two decades of experience leading technology and analytics teams within the direct selling industry.

In this new role, Hiltbrand will focus on designing pricing and promotions guidelines to create consistency across global markets and will work with the company’s IT and marketing teams to develop digital tools.

“Data drives everything we do,” said Matt Linford, Partner.Co Chief Operating Officer. “We’re excited to have Troy on board with us to interpret the available data, giving us key insights to help us grow our business and increase the effectiveness of the tools and experiences we roll out for our Brand Partners worldwide.”