Travis Miller

January 17, 2025
The BeFra Group, which encompasses Betterware de México, S.A.P.I. de C.V. and Jafra, has appointed Travis Miller to Head of Betterware US. Miller brings extensive executive experience in the direct selling channel and has expertise in operational efficiencies, market launches and growth strategies in both domestic and international markets.
“I’m inspired by Betterware’s commitment to product innovation, delivering value, and creating opportunities,” Miller said. “I can’t wait to work with our talented team to help our brand partners and customers create meaningful growth and success. The future is bright, and I’m beyond excited to be part of Betterware’s journey.”