Juice Plus+ announced the appointment of Travis Garza as the company’s new Global Chief Executive Officer. Garza is an industry veteran, with more than two decades of experience driving strategy, growth, and innovation within leading direct sales and health and wellness companies in 27 countries. 

Garza will now focus on driving global orders through new business and building enthusiasm within the sales field to onboard new distributors and expand product innovation. 

“The work that Juice Plus+ does quite literally changes the lives of people all around the world—not many other companies can claim that—that’s why I’m delighted that I can now call Juice Plus+ home. I look forward to becoming part of the important mission of inspiring healthy living around the world and meeting with the Sales Partners who are some of the most inspiring and impressive in the direct sales industry. That, coupled with the leading product innovation in the health and wellness industry, will allow me to drive Juice Plus+ to its next level of growth in FY24 and beyond.” 

Garza succeeds Jay Thompson, who served as Interim Global CEO.