Nature’s Sunshine announced the appointment of Tariq H. Hassan to the company’s Board of Directors, where he will serve on the Audit Committee.

“Tariq is a proven executive with extensive experience implementing effective growth strategies for global brands,” said Terrence Moorehead, President and CEO of Nature’s Sunshine. “We believe Tariq’s wealth of knowledge in consumer marketing and digital implementation will be invaluable in assisting our efforts as we continue the transformation of our business. We look forward to his contributions to the board.”

Hassan has extensive global leadership experience, including 25 years in senior management, global brand strategy, communication and international assignments.

“Nature’s Sunshine has built a unique platform dedicated to providing their consultants and consumers the highest-quality nutritional supplements and personal care products,” Hassan said. “Having successfully created and led growth strategies for multinational companies throughout my career, I look forward to leveraging my expertise to collaborate with the board and management team as we continue implementing the company’s five-point strategy for sustained growth.”