Mary Kay Inc. announced Tara Eustace has been named Chief Opportunity and Sales Officer. Eustace joined Mary Kay in 1993 and has served in a number of leadership positions worldwide, most recently spearheading the company’s expansions into Hungary and Kyrgyzstan. Eustace will now oversee the newly formed Global Opportunity and Sales organization and will lead the team of region presidents and general managers in more than 40 markets worldwide.

The focus of Eustace’s role will be to transform the consultant experience and elevate them as “personal beauty advisors” for the company’s product portfolio, brand and opportunity, while inviting the next generation to join the entrepreneurial journey. Eustace and her team will digitally empower consultants to connect their businesses with consumers through digital upskilling, innovative digital tools and e-commerce solutions across integrated platforms and channels.

“Tara and her team are on a mission to ignite passion around the Mary Kay Opportunity, putting it at the forefront of everything we do,” said Ryan Rogers, Mary Kay Chief Executive Officer. “With her entrepreneurial and visionary mindset and a track record of breaking into new markets, Tara will be instrumental in shaping the future of the business for our Independent Beauty Consultants and their customers, leveraging technology and elevating our unparalleled experience to new heights in the beauty and direct-selling industries.”