Sunrider International announced it has appointed Sunny Beutler to the role of Chief Executive Officer
Beutler has more than 15 years of executive experience with Sunrider and is the daughter of Drs. Tei-Fu and Oi-Lin Chen. In her previous roles with the company, Beutler was in charge of overseeing the company’s operations in Asia and Europe and has held executive positions with the company’s Sunworld Dynasty Hotel Group.
“I’m humbled and honored to accept the CEO leadership position at the company my parents worked so hard to build,” Beutler said. “Our future is bright and full of opportunities! We are looking forward to continuing to share our transformative products and business opportunity with the world.”
As CEO, Beutler will lead the company’s business development strategies, oversee its global operations and meet the needs of the company’s global network of distributors.
“I’m so proud of how far we’ve come after starting Sunrider over 38 years ago,” said Dr. Oi-Lin Chen. “Now that we are close to 40 years of Sunrider, I am so blessed and happy to see my own second generation take the lead of this business. It was a dream before, and now it’s real. All five of our children have important roles: Sunny is CEO; Wendy Teng, Reuben Chen, and Jonathan Chen hold Board of Directors positions; and Eric Chen is Chief of Global Manufacturing. We know that our family will help modernize Sunrider and help it succeed for many years to come.”
Multiple Leadership Transitions