World Financial Group (WFG) appointed Steven Webster as Chief Operating Officer. Webster brings more than two decades of experience in financial services, fintech and healthcare and will now work to advance the organization’s operating model through technology enhancements that deliver scalability and grow the company’s independent agent network across North America.

“Steven’s agent-first mindset and his proven track record leading complex transformations make him the ideal operational leader for WFG’s next era,” said Michael Brodeur, WFG President. “His appointment reinforces our commitment to investing in the field by providing independent agents with enhanced service and smarter tools so they can better serve families and build sustainable businesses.”

In this new role, Webster will oversee key operational functions, including partner and product integration, agent supervision and governance, and will lead strategy development to deliver scalable, entrepreneur-centered technology that strengthens client relationships and productivity.

“What attracted me to WFG is the company’s focus on building capabilities that eliminate obstacles for agents, accelerate client outcomes and unlock new growth opportunities,” Webster said. “I am excited to join WFG and collaborate with our field teams to provide practical solutions that make it easier for agents to serve more families and build sustainable businesses.”