Le-Vel announced Sharif Sayed has been appointed Brand & E-Commerce Performance Director. Sayed brings leadership experience in the industries of healthcare, non-profit and direct sales and has expertise in technology-driven solutions and e-commerce. In this new role, Sayed will design and implement scalable strategies and a cohesive digital ecosystem that leverages AI to boost customer retention and drive sales growth while creating innovative systems and streamlining processes for the corporate team and distributors alike.

“Sharif brings an extraordinary range of talents, combined with the vision and empathy needed to truly connect with our Brand Promoters,” said Jason Camper, Le-Vel Founder & CEO. “His expertise, team-first mentality, and compassion to lift others up align perfectly with our values and mission, and we’re thrilled to have him onboard as we enter this next chapter of growth.”