Arbonne announced it has selected Samir Khandhar for the role of Chief Digital Experience Officer. Khandhar will oversee Arbonne’s innovations and enhancements in digital products, social commerce, merchandising, loyalty, CRM, customer service and insights that impact the overall customer experience.

“I am confident that Samir will help drive this transformative journey that will support our future growth expectations and ability to compete in an ever-changing marketplace,” said Arbonne Chief Executive Officer Tyler Whitehead. “Samir will continue to align CX service delivery to organizational strategy and digital experience.”

Khandhar will also be responsible for leading the development of Arbonne’s digital strategy and delivering it at pace.

“I look forward to innovating digital experiences and solutions that reimagine how we deliver our strategies to make our customers successful and deeply engaged with the Arbonne brand,” Khandhar said. “I am equally energized by senior leadership’s commitment to elevate the role of customer and digital experience to drive the transformation agenda.”