The Shaklee Corporation announced that Samantha Ballard has been named President of the Pomifera brand. Ballard brings more than two decades of leadership experience within the beauty, wellness and direct selling industries and will now lead the Pomifera brand’s strategic vision, field engagement, product portfolio evolution and community growth.

Ballard also has extensive field career experience as well as senior leadership experience within prominent direct selling companies and brings expertise in launching new product platforms, scaling leadership and elevating brand purpose.

“At Pomifera, we’ve always believed that beauty, integrity and community go hand in hand,” said Roger Barnett, Shaklee Chairman and CEO. “Samantha’s leadership, track record, and values align perfectly with our mission. We are confident she will lead our brand and our field with authenticity, clarity and passion. Samantha joins Pomifera as part of our increased investment to bring the benefits of the powerful Pomifera oil to millions of consumers.”