Jeunesse announced it has appointed Rod Larsen as the company’s Chief Operating Officer. Larsen has more than 25 years of experience in the direct selling  industry and has personally generated almost $2 billion worth of revenue in his career.

“Rod is a true professional with an impressive track record of spearheading the operations of fast-growing, global organizations, and we are so pleased to welcome him to the Jeunesse Family,” said Jeunesse Chief Visionary Officer Scott Lewis. “With his depth of experience in the industry, we are confident Rod will play a key role in furthering our mission to help our global family of distributors achieve their dreams, while igniting the vision that will drive our success in 2021 and beyond.”

Previously, Larsen spent almost ten years as President and CEO within the direct selling industry, growing a startup to $200 million in annual revenue and expanding its operations into 50 countries.

“Randy Ray and Wendy Lewis are legendary icons in the industry, and their passion for the Jeunesse Family is evident,” Larsen said. “My commitment with Scott and the entire Jeunesse corporate team is to accomplish our singular goal: to deliver on the Jeunesse promise of redefining youth through our revolutionary products and life changing opportunities.”