The board of directors for Helo Corp., which wholly owns the direct selling subsidiary Vyvo Inc., announced that it has appointed Robert “Bo” Short as the new chief executive officer of Vyvo Inc. 

“I am delighted to welcome Bo Short to Vyvo,” said Helo Corp.’s CEO Seán McVeigh. “He brings to this team the undisputed success of a team builder, the insights and understanding of a company owner, and the much sought-after skills of an exceptional business leader. We recognize Bo’s experience, and we are excited to work with Bo as he leads our U.S. launch and subsequent global expansion.” 

Short is a direct selling veteran, with more than three decades of experience in the industry. As a field leader, he has built teams in 100 countries and remains one of the top lifetime income earners in the industry. As a corporate leader, he has served in multiple chief executive roles.