Immunotec announced that it has named Rajneesh Chopra as the company’s Chief Commercial Officer. This newly created position is expected to facilitate better distributor and customer support, helping Immunotec Consultants grow their businesses and attract an increasing number of qualified leaders. 

Chopra’s previous experience includes an executive role at one of the largest direct selling companies in the industry, where he helped launch one of its fastest-growing markets and achieved the highest increase in top-line revenue in the history of the company—from $746 million to $1.25 billion. Chopra has also managed a network of more than 350,000 distributors. 

In his new role with Immunotec, Chopra will help the company expand to new markets around the world, leading initiatives that will improve team retention and build online recruiting, support and training offerings. 

“Raj joins our team to help us implement improvements in marketing, support, and expansion for our Consultants and customers,” said Immunotec Chief Executive Officer Mauricio Domenzain. “They are our number one priority. Every decision we make is inspired by them!”