4Life announced Preston Richards has been named to the role of Senior Vice President of Global Markets for Europe and the Americas. 

Richards joined 4Life in 2010 as Director of Southeast Asia and has held a number of roles since then, including Vice President over Europe, India and New Zealand. He has more than 27 years of experience in the direct selling industry. 

In this new role, Richards will oversee regional growth, collaborate and communicate with general managers and affiliates and strategically improve 4Life’s regional footprint. 

“Preston brings teamwork, coordination, communication, determination, and focus to the 4Life team,” said 4Life President and CEO Danny Lee. “He’s great to work with and has a good sense of what it takes to sustain and motivate a team. We’re excited for him to take on this new role.”