Kannaway, a subsidiary of Medical Marijuana, Inc., welcomed Peter J.E. Verdegem, Ph.D., MSc, MBA, as the company’s new Vice President of North America, German Speaking Countries & Product Development.
Verdegem brings more than two decades of experience in the direct selling industry to the role, including executive positions at leading companies and a history of leadership in the areas of product development and training, sales, marketing and international operations.
“In addition to his experience successfully launching direct sales operations throughout North America, Asia, and Latin America, we are excited about Peter’s shared passion for driving positive global change through health and wellness,” said Kannaway CEO Blake Schroeder.
In his new role with Kannaway, Verdegem will lead domestic and international expansion efforts for the company, specifically in North America and countries where German is the primary language.
“I believe in the business opportunity that direct sales provides people of all backgrounds around the world and I look forward to continuing to drive this industry forward with Kannaway,” Verdegem said. “According to Grand View Research, the global cannabidiol (CBD) market is expected to be worth $13.4 billion by 2028. This type of growth excites me, and I believe that Kannaway has the professionalism and talent it takes to dominate this industry.”