Transamerica announced Mike Brodeur has been appointed President of World Financial Group (WFG). Brodeur has more than three decades of experience in financial services and technology, including leading WFG’s technology roadmap and data analytics strategy as COO.

“We are embarking on another exciting chapter for WFG’s growth journey as we further advance and scale WFG serving the middle market,” said Will Fuller, Transamerica President and Chief Executive Officer. “We’re building a more dynamic platform for WFG agents to deliver personalized solutions and help people and their families move from uncertainty to confidence. Mike’s wealth of experience and commitment to excellence makes him uniquely prepared to lead the dedicated WFG team into the future.”

Brodeur will now lead strategy, operations, technology innovation and growth initiatives for WFG as Transamerica focuses on WFG’s middle market strategy and dedication to supporting its 92,000 independent agents.

“I take on this position with deep respect for what has been built and great optimism for what’s ahead,” Brodeur said. “WFG is powered by people who care deeply about impact, opportunity and doing the right thing for families. My priority is simple: to make it easier for our agents to grow their businesses by providing the resources and support they need to succeed.”